![]() This happened after the implementation of the GDPR (General Data Protection Regulation) law. Google has announced that it will deprecate third-party cookies by 2024. Wake up, Digital marketers! The cookies are dying, and we are not talking about the cookie monster from Sesame Street here. “If our needs are ignored, businesses will lose not only us, but also our family, friends, and colleagues that make up another 3.4 billion potential customers,” she said. How can you expect your business to flourish if you pay no heed to their needs and overlook the concept of inclusiveness?Īccessibility consultant of businesses “Svetlana Kouznetsova”, who happens to be deaf also agrees that people with disabilities are the world’s largest minorities, and their needs are mostly ignored by the brands. They can simply enjoy the videos while getting the marketing message without any hearing aid.Īccording to experts, nearly 2 billion people in the whole world are suffering from some sort of disability with a total disposable income of $1.9 trillion. The availability of subtitles and captions has included hearing-impaired viewers. These ensure accessibility and inclusivity.These have a high capacity to convey a lot of information in a small duration through images, speech, and text.According to some estimations short form, on-the-go digital videos will reach 82.2% of the internet users in the Asian-pacific region alone.Here are some important stuff you would like to know about short-form videos Viewers love to consume a big chunk of information in a short space of time. The demand for snackable content and platforms like TikTok, Instagram, and Facebook reels have skyrocketed. Short-form videos are considered a highly impactful marketing trend these days. So, make sure you focus on simple, knowledgeable, and engaging content. The quantity of the information does not matter but the quality does. By quality, we mean to give all the information that the viewer is seeking in an interesting and easy way. If you want to make your website an authority then you must focus on the quality of the content that you are producing. Having said that simplicity doesn’t mean compromising the quality. Many digital marketing experts also believe that clear content is the key to the effective reach of the general public. Hit the Emotions to Turn Readers into compulsive buyers.Engage your audience with Clear and Compelling language.Understand the fact that you are targeting an audience to sell your brand. Give them the information that they need in the most understandable, simplest way possible.Ī complicated way of delivering the message is no longer considered creative. When a user searches for something, he wants complete information that is easy to understand.įrankly, nobody is there on your site to resolve puzzles or to learn vocabulary. More precisely we can say that “The simple and quality Content is the king”.īecause in this day and age, internet sites are flooded with content. These were the golden words of Bill Gates in 1996. ![]() This is surely everything right about there marketing. ![]() ![]() In their latest advertisements they display the fast dynamic shots which places the physical product in second place while the focus stays on the customer's energetic and lively actions. Just like Apple brands itself by telling a story that revolves around the protagonists. This shift may not sound immensely substantial but when potential customers experience this shift of spotlight it ticks them greatly. However, what really has changed is that the story now spins around the customer rather than the product. Marketers have been using this strategy since ages to promote their brands. There is nothing new about the concept of storytelling to sell products. Get ahead of the competition and secure your spot at the top! ![]() Discover the 5 killer digital marketing trends that savvy marketers are using to maximize their sales this year. Look no further because we got you covered with these amazing strategies to boost your sales and maximize your revenue. "Ready to boost your business and skyrocket your revenues in 2023?” 2023 Digital Marketing Trends: Unleash Your Business Potential! ![]()
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